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We Develop Human Capital "Not to unlearn what you have learned is the most necessary kind of learning" said Antisthenes. Our passion at 'The Enablers' is to develop people. Developing human resources is more important to 'The Enablers' than getting clients. We want to make sure that people take way something valuable and useful for their lives. In our workshops, we create an environment which is conducive to learning. We encourage participants to: • Un-learn what is obsolete. • Learn what is contemporary to become futuristic. • Un-learn and re-learn, un-learn and re-learn again! When people follow these three steps, the miracle process begins - the process of excelling. With this mission, 'The Enablers' was established in January 2004 by Prof. Vivek Hattangadi. ‘The Enablers’ unlock the concealed potential in people and leverage their latent talent so they emerge as winners. In our learning sessions, the participants learn the way an excellent surgeon learns - practicing what has been learned through purposeful activities rather than merely from instructions. Our sessions are pragmatic; learning’s are doable. We have a large clientele even outside India.

Monday, April 21, 2014

White Paper on Good Marketing Practices [GMaP]

The Enablers a pharmaceutical consulting firm in pharma marketing announce the release of the White Paper ‘Good Marketing Practices for Pharmaceutical Industry Worldwide’.

Here is the Executive Summary.

Executive Summary

“This White Paper from The Enablers is to help the pharma industry restore its past glory and the dignity of the profession of pharmaceutical selling. This in turn can attract talent. The challenge is immense as the country has around 24000 pharma companies of which only about 330 are in the organized sector.

While every pharma company is entitled to promote its products and build brands, pharma companies should not divert the marketing budgets for brand building to other forms of sales promotional activities which can raise some eyebrows. The current pharma marketing practices in India replicate the practices adopted by the western world, from where modern medicine has evolved. This does not exclude some of the unhealthy marketing practices in vogue in the western countries as is evidenced by R. Moynihan in the British Medical Journal 326: 1189-1192 (2003) and A. Wazana in JAMA 283: 373-80 (2000). This calls for a 1800 change. Some of the issues which need to be addressed immediately are ‘transactional marketing’; ‘disease mongering’; misleading product promotion; and irrational drug combinations.

Pharma marketing strategies have not changed substantially in the last fifty years. Pharma marketers keep on doing what they have been doing for half a century. Time is apt for a change or else become extinct. Pharma marketers need to look at newer and modern strategies and apply the principles of evidence-based and patient-centric marketing. The critical objective should be to eliminate the practice of insanity in pharma marketing.

Pharma India should be conscious of its special position in the healthcare services in India, and should conduct its marketing & sales activities in a truthful, honest and trustworthy manner.

This can be done by adopting Good Marketing Practices as discussed in the White Paper.”

You can download the entire White Paper, from our website by logging into:


Vivek Hattangadi

2 Comments:

Blogger Welcome2015 said...

Very beautiful knowledgeable informative post, Thanks

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