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We Develop Human Capital "Not to unlearn what you have learned is the most necessary kind of learning" said Antisthenes. Our passion at 'The Enablers' is to develop people. Developing human resources is more important to 'The Enablers' than getting clients. We want to make sure that people take way something valuable and useful for their lives. In our workshops, we create an environment which is conducive to learning. We encourage participants to: • Un-learn what is obsolete. • Learn what is contemporary to become futuristic. • Un-learn and re-learn, un-learn and re-learn again! When people follow these three steps, the miracle process begins - the process of excelling. With this mission, 'The Enablers' was established in January 2004 by Prof. Vivek Hattangadi. ‘The Enablers’ unlock the concealed potential in people and leverage their latent talent so they emerge as winners. In our learning sessions, the participants learn the way an excellent surgeon learns - practicing what has been learned through purposeful activities rather than merely from instructions. Our sessions are pragmatic; learning’s are doable. We have a large clientele even outside India.

Saturday, April 17, 2010

MCI Whip : Pharma Brand Managers on the Roll - By Prof. Vivek Hattangadi

News article on the lecture delivered by Prof. Vivek Hattangadi during the National Pharma Symposium which appeared in 'The Economic Times' of 5th April 2010

Brand managers in the pharma industry have been feeling low lately. Their roles and responsibilities have undergone mortification as pharma companies no longer consider brand managers as important members in the marketing team. What with the foreign junkets and freebies offered to the medical profession in the name of Continuous Medical Education and brand building, most companies today are almost not concerned about brand management.

A senior brand manager of a well known pharma company in Ahmedabad in a lighter vein said that he is more of a travel agent or an event manager of his company rather than a brand manager. On a serious note, he goes on to say that he has almost forgotten the fundamentals of brand management!


Well, the recent Medical Council of India whip which has traumatized the industry and the medical profession, however, has brought smiles on the faces of the pharma brand managers. This means he can once again establish the positive values of his brand – such as trust, integrity, and its intangible assets. He can now communicate them through the medical representatives for generating prescriptions and get true job satisfaction.


To be successful in brand management, it’s just a matter of thinking differently from ‘freebies’ and ‘gifts’ and ‘junkets’ approach. The he will now have the drive to create those lifetime prescribers in an ethical way.


The pharma brand managers are on the roll once again, thanks to the MCI Whip!


6 Comments:

Blogger BK Chowla, said...

This is my first visit here.
Very interesting.
Will return

8:08 PM  
Blogger Prof. Vivek Hattangadi said...

Thanks a lot Mr. Chowla

8:50 PM  
Blogger sohana said...

Dear Sir,
This is Sohana Arif I completed my B pharma and MBA (PHARMA)in the year 2011 I am currently working as territory manager in cipl respiratory div in delhi region.I am rigrously seeking for an opening in brand executive or product executive in delhi region itself .so kindly help me out in with this, moreover i am also planning to work in abroad if i get an opportunity so please consider my resume for the same i m sending u my resume in your mail i.d. Thanks and Regards.
9

12:49 PM  
Blogger sohana said...

This comment has been removed by the author.

12:50 PM  
Blogger prad jeddy said...

Very well described the role of brand manager. I liked it. Similarly, I would like to share something that Brand harvest is known as the best brand management company in Mumbai. Brand harvest offers various management services to the client.

3:36 AM  
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10:19 PM  

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