Prof. Tarun Gupta, Vivek Hattangadi and Strategy Execution for First Line Managers
Dear Visitor
If an organization has to deliver superior performance, without doubt, the people accountable for strategy execution – the 1st line managers hold the key.
In his book ‘Execution – The Discipline of Getting Things Done’, Prof. Ram Charan says: “Execution is the great unaddressed issue in the business world today. Most often, the difference between a company and its competitor is the ability to execute. If your competitors are executing better than you are, they are beating you”.
In recent years, the pace of growth of the pharma industry in India has slowed down alarmingly and the obvious reason is that execution of strategies is at levels unacceptable to the top management.
Reasons for poor execution of strategies could be many. Prof. Tarun Gupta, the master implementer of brilliant strategies and his student Vivek Hattangadi, have analyzed the reasons for poor strategy execution in most companies and have a solution to offer on this issue.
Based on our expertise, we have together developed a module that will help the first line managers in the pharmaceutical and the FMCG industries to execute strategies at levels acceptable to the top management.
The module, which can be fine tuned to be company specific, will help the first line managers appreciate the gap between what the company’s leaders want to achieve and the ability of the first line managers to deliver it.
We have already conducted such this programme for a Rs.100 crore company very successfully.
We look forward to an interaction with you to work out the finer details of the programme.
You can contact us at
vivekhattangadi@yahoo.co.in
or
Telephone: 91-79-26601479
With warm regards,
Vivek Hattangadi
About the faculty
Prof Tarun Gupta, the doyen of the Indian pharmaceutical industry, needs no introduction.
In his very eventful association with Glaxo, Sandoz and Ranbaxy, he has produced many illustrious marketing professionals for the pharmaceutical industry.
He was responsible for the numerous innovations in pharma marketing, like the visual aid, which is in vogue even today. His imaginative retail shop audit through ‘live prescription monitoring’ has tremendously helped a company like Solus build an authentic and dynamic doctor base.
Along with Prof. Chitta Mitra, he was the innovator of prescription audit. He was the first to understand that focus had to shift from month-end sales push to prescription generation – he did not give too much significance to ORG audit in his days because he knew that MAT or monthly rankings could easily change when a company offered bonus schemes to retailers.
Prof. Tarun Gupta is currently Professor-Emeritus in Marketing with Somaiya Institute of Management and Senior Professor of Marketing at Narsee Monjee Institute of Management Studies – a Deemed University.
Prof. Vivek Hattangadi started his career with Carter - Wallace Ltd., After a brilliant career in sales and field operations in this company for over fourteen years, he shifted to Sun Pharma in the brand management team.
Under the tutelage of Prof. Tarun Gupta, he built several strong brands for Sun Pharma, some of them being Alzolam, Monotrate, Famocid, Angizem and Prodep.
After a brief stint with Cadila Laboratories [Alidac Genetics] as Group Product Manager, he took over Intas Pharmaceuticals as General Manager [Marketing and Sales] and was responsible for nurturing this company to its present status it enjoys in the industry. Through his brand Ciza, [Read – the success story of Intas on this site, elsewhere], he was able to create a new segment in the ORG, i.e. gastric pro-kinetics.
His last assignment was with Torrent Pharmaceuticals, where after being the General Manager with Psycan Division [super speciality division for cardiology and diabetology], he was given the responsibility to create their neuro-psychiatry division – Mind.
In January 2004, he stared his consultancy firm, ‘The Enablers’, which offers consultancy services in brand management and HRD (Training).
If an organization has to deliver superior performance, without doubt, the people accountable for strategy execution – the 1st line managers hold the key.
In his book ‘Execution – The Discipline of Getting Things Done’, Prof. Ram Charan says: “Execution is the great unaddressed issue in the business world today. Most often, the difference between a company and its competitor is the ability to execute. If your competitors are executing better than you are, they are beating you”.
In recent years, the pace of growth of the pharma industry in India has slowed down alarmingly and the obvious reason is that execution of strategies is at levels unacceptable to the top management.
Reasons for poor execution of strategies could be many. Prof. Tarun Gupta, the master implementer of brilliant strategies and his student Vivek Hattangadi, have analyzed the reasons for poor strategy execution in most companies and have a solution to offer on this issue.
Based on our expertise, we have together developed a module that will help the first line managers in the pharmaceutical and the FMCG industries to execute strategies at levels acceptable to the top management.
The module, which can be fine tuned to be company specific, will help the first line managers appreciate the gap between what the company’s leaders want to achieve and the ability of the first line managers to deliver it.
We have already conducted such this programme for a Rs.100 crore company very successfully.
We look forward to an interaction with you to work out the finer details of the programme.
You can contact us at
vivekhattangadi@yahoo.co.in
or
Telephone: 91-79-26601479
With warm regards,
Vivek Hattangadi
About the faculty
Prof Tarun Gupta, the doyen of the Indian pharmaceutical industry, needs no introduction.
In his very eventful association with Glaxo, Sandoz and Ranbaxy, he has produced many illustrious marketing professionals for the pharmaceutical industry.
He was responsible for the numerous innovations in pharma marketing, like the visual aid, which is in vogue even today. His imaginative retail shop audit through ‘live prescription monitoring’ has tremendously helped a company like Solus build an authentic and dynamic doctor base.
Along with Prof. Chitta Mitra, he was the innovator of prescription audit. He was the first to understand that focus had to shift from month-end sales push to prescription generation – he did not give too much significance to ORG audit in his days because he knew that MAT or monthly rankings could easily change when a company offered bonus schemes to retailers.
Prof. Tarun Gupta is currently Professor-Emeritus in Marketing with Somaiya Institute of Management and Senior Professor of Marketing at Narsee Monjee Institute of Management Studies – a Deemed University.
Prof. Vivek Hattangadi started his career with Carter - Wallace Ltd., After a brilliant career in sales and field operations in this company for over fourteen years, he shifted to Sun Pharma in the brand management team.
Under the tutelage of Prof. Tarun Gupta, he built several strong brands for Sun Pharma, some of them being Alzolam, Monotrate, Famocid, Angizem and Prodep.
After a brief stint with Cadila Laboratories [Alidac Genetics] as Group Product Manager, he took over Intas Pharmaceuticals as General Manager [Marketing and Sales] and was responsible for nurturing this company to its present status it enjoys in the industry. Through his brand Ciza, [Read – the success story of Intas on this site, elsewhere], he was able to create a new segment in the ORG, i.e. gastric pro-kinetics.
His last assignment was with Torrent Pharmaceuticals, where after being the General Manager with Psycan Division [super speciality division for cardiology and diabetology], he was given the responsibility to create their neuro-psychiatry division – Mind.
In January 2004, he stared his consultancy firm, ‘The Enablers’, which offers consultancy services in brand management and HRD (Training).
He is also a visiting faculty / guest faculty in Pharmaceutical Brand Management and Sales Management in many business schools for MBA in Pharmaceutical Management.
‘The Enablers’ unlocks the concealed potential in people, converts their dormant inherent strength into actuality and leverages latent energy to achieve their goals and dreams and enables them to emerge as winners.
theenablers@gmail.com
posted by Vivek Hattangadi | 9:28 PM
3 Comments:
Impressive Prof. Vivek!
We must work together someday!! :)
Regards,
Apoorva Upadhyaya 9428217901
Absolutely true! Collaboration, more than competition should be the key word!
Absolutely true! Collaboration, more than competition should be the key word!
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